The brand celebrates the ‘no colour’ called BLACK. It plays with the tones and shades of colour and creates a new story of colour for today’s woman. It revives the saree, making it lighter, experimenting with variants of cottons yarns making them comfortable and easy to wear for any occasion. Black intends to make saree a daily attire for woman and revive back the Indianness in our lovely ladies. It aims at creating a saree vibe among the youth as well as our older generation, who find it difficult to wear saree while going to work or to attend any social occasion. We should take pride in our culture and modifying it for making it a bit easier for us to use at present. So here is the brand BLACK which celebrates the secret beauty of darkness inside every woman.